Macbeth by William Shakespeare - 1075 Words

In human society there are different rank and class systems that distinguish groups of people. Ambition -- the quest for power – is an internal drive that is embedded in every one of us. It motivates us to improve ourselves. Ambition can lead to corruption as in the play Macbeth by William Shakespeare, where the main character Macbeth is driven by his ambition and eventually becomes corrupt. Macbeth chooses to let ambition override his humanity in order to achieve and maintain the throne which ultimately leads to his and Scotland’s down fall. Initially, Macbeth is a loyal, courageous subject of the King of Scotland, but he is also a man who harbors a hidden ambition for power. At a military camp near the king’s palace at Forres, a wounded†¦show more content†¦The image of the river of blood betrays the fact that Macbeth is still hopeful--there is a shore to be reached; there are a finite number of murders he must yet commit to land himself safely on the other side.† (McGrail) At the feast Banquo’s ghost appears. Frightened, Macbeth goes to visit the witches in their cavern. There, they show him a sequence of apparitions who present him with further prophecies: he must beware of Macduff, a Scottish nobleman who opposed Macbeth’s accession to the throne; he is incapable of being harmed by any man born of woman; and he will be safe until Birnam Wood comes to Dunsinane Castle. The night before Macbeth comes to visit the witches the witches plan to summon visions and spirits whose messages w ill fill him with a false sense of security and â€Å"draw him on to his confusion† (3.5.29). Macbeth is relieved and feels secure; Macbeth reasons that if none of woman born / Shall harm Macbeth, then he doesnt need to beware Macduff. Then live, Macduff, Macbeth says to himself, what need I fear of thee? (4.1.82), but when he learns that Macduff has fled to England to join Malcolm, Macbeth decides to â€Å"make assurance double sure† and kill Macduff’s children and wife. (4.1.83) That way he can prove that hes not afraid of either fate or Macduff. Macbeth orders Macduff’s family to beShow MoreRelatedMacbeth by William Shakespeare770 Words   |  3 PagesThe play Macbeth is written by William Shakespeare. It is believed to be written between 1603 and 1607 and set in eleventh century Scotland. It is also believed to be first performed in 1606. It is considered to be one of the darkest and most powerful tragedies. Macbeth, set in Scotland, dramatizes the p sychological and political effects produced when evil is chosen to fulfill the ambition of power. The Tragedy of Macbeth is Shakespeare’s shortest tragedy and tells the story of Macbeth, a ScottishRead MoreMacbeth, By William Shakespeare1425 Words   |  6 PagesMacbeth Just Can’t Wait To Be King Everyone has a quality that they do not like about themselves. Some people struggle to be social, others may be too controlling of people. The list goes on and on, but the point is that everybody has a particular quality that they must learn to control or else that particular quality can get out of hand. Of course, one could write a list of characters that have major flaws. There is no better example than William Shakespeare’s character, Macbeth, in The TragedyRead MoreMacbeth, By William Shakespeare1409 Words   |  6 Pages â€Å"Fair is foul, and foul is fair: Hover through the fog and filthy air.† On October 17th, I had the pleasure of going to see Macbeth performed at the Shakespeare Tavern. Along with its reputation for being â€Å"cursed,† Macbeth is also known as one of the crown jewels of William Shakespeare’s repertoire. In my opinion, the central concept of this particular retelling of the play was the murkiness of character. Throughout the pla y, the many characters go through fierce temptation and strife, and noneRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesreaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior wel l-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. Shakespeare uses symbolism to illustrate the atmosphere of the play as the natural order is flung into a state of turmoil. These techniques used by Shakespeare is usedRead MoreMacbeth, By William Shakespeare1483 Words   |  6 Pagesdifferent references in the play of how a king deals with power and if they use it for better or for their own personal gain. In the play Macbeth, by William Shakespeare, Macbeth’s obsession with his journey to power leads to his failure. This obsession is demonstrated through the prophecies, the murder of his best friend Banquo, and his own demise. Macbeth demonstrates that he is incapable of mastering the power and responsibilities of being a king. This is indicated throughout the play with theRead MoreMacbeth, By William Shakespeare1045 Words   |  5 PagesBlood appears in only two forms, but many times in Macbeth by William Shakespeare; between the war scene at the beginning of the play and the lifting of Macbeth’s severed being lifted by Macduff at the end. It can be said that Macbeth could have been written in blood that there is such a large amount. What is unique about blood in Macbeth is that the â€Å"imaginary blood† or the guilt that the murderer feels plays more of a role of understand and amplifying the theme of the play, that blood is guiltRead MoreMacbeth, By William Shakespeare1431 Words   |  6 Pages Macbeth, though originally a valiant and prudent soldier, deteriorates into an unwise king whose rash decisions conclusively end in the atrophy of his title, power, and position. Several facto rs contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlightenRead MoreMacbeth, By William Shakespeare2060 Words   |  9 Pagesthe green one red Macbeth Quote (Act II, Sc. II). Out, out, brief candle! Life s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing. Macbeth Quote (Act V, Scene V). These quotes have been taken from play Macbeth written by William Shakespeare. Like these quotes there are hundreds and thousands of such heart touching quotes written by Shakespeare in his many different

Disparities Between Caucasian And African American Women

Disparity as it Relates to Breast Cancer Mortality Rates of African American Women Disparities of all kinds exist in modern day health care. One such disparity that is of particular interest is one that exists between Caucasian and African American women relating to their respective rates of breast cancer incidence and breast cancer survival. According to the American Cancer Society, Caucasian women have a higher incidence of breast cancer than African American women however; Caucasian women have a higher survival rate than African American women (ACS, 2006, as cited in Leshner, 2006). This is to say that although Caucasian woman have a higher rate of breast cancer compared to African American women, Caucasian women have a higher rate of survival. This finding is indeed a disparity in heath care, and one that begs the question as to why this is so. The reasons as to why this disparity exists are numerous and very complex. Several factors play a role in substantiating the disparity in mortality rates related to breast cancer in African American women, including diff erences in spirituality and religion, differences in education surrounding breast cancer, and differences in socio economic standing as it relates to ones health promotion Spirituality and Religion Spirituality is a very important factor in African American women when considering their health however; it is considered less important by their Caucasian counter parts (Leshner, 2006). This assertion relates to theShow MoreRelatedHealth Disparities in Alcohol Use Disorder 913 Words   |  4 PagesHealth Disparities in Alcohol Use Disorder (AUD) In the United States, the one year prevalence of AUD is 8.5% among adults age 18 years and older. Rates of this disorder are higher among men (12.4%) than women (4.9%) (DSM-5, 2013). The prevalence is greatest among American Indians/Alaska Natives (AI/AN) (12.1%), followed by Caucasians (8.9%), Hispanics (7.9%), African Americans (6.9%), and Asian Americans (4.5%) (DSM-5, 2013). AI/ANs and Caucasians have the greatest risk of AUDs relative to otherRead MoreThe Effects Of Low Birth Weight On Infants1518 Words   |  7 Pages Studies show that African American infants are twice more than Caucasian infants to have a low birth weight. To bring a life into this world takes more than conception; sacrifices need to be made, nurturing, and providing a safe home for the child, but many minorities struggle to fulfill these needs. Health and health care are imperative when it comes to being an expecting mother; therefore, it is important that to address what influences the birth weight of African American infants in my researchRead MoreEssay On Cancer In The African American Community1631 Words   |  7 Pages Cancer in the African American Community Vs. Caucasian Community Justen Hudson Professor Frazier November 16, 2017 Abstract Declining cancer incidence and mortality rates in the United States have continued through the first decade of the twenty-first century. However, Black Americans continue to have the higher cancer mortality rates and shorter survival times. This review discusses and compares only breast and prostate cancer mortality rates and mortality trends for BlacksRead MoreAdverse Birth Outcomes804 Words   |  3 Pagesthat of the African-Americans (AA) women, whom studies show that the effects of stress and racial discrimination â€Å"direct or indirect† (Hilmert, Dominguez, Schetter, Srinivas, Glynn, Hobel, Sandman,2014). experienced throughout their lives, predisposes them to increase incidence of adverse birth. Suggesting a deeper look at AA women and stressors encountered in order to understand how to decrease adverse birth outcomes in this group Keywords: adverse birth outcome, African-Americans women, stress,Read MoreNegative Effects Of Postpartum Depression1612 Words   |  7 Pagesreceive treatment for this disorder. PPD can be difficult to diagnose because women are often self -reporting and less likely to be forthcoming with their symptoms and detecting PPD becomes a public health problem (Yonkers, 2001, p. 1856). PPD is a health concern because it impacts the woman, baby, and family members especially if PPD goes untreated. There are several factors that need to be taken into consideration for women who may be at a greater risk for experiencing depression during the PPD periodRead MoreThe Lesson By Toni Cade Bambara1181 Words   |  5 PagesIn, The lesson by Toni Cade Bambara, Miss Moore, an African American women that lives in Harlem, takes a group of African American children who lives in her neighbourhood to a toy store called F.AO. Schwarz in Manhattan. Though Miss Moore teach the children many lessons, such as residential racial segregation, socio-economic inequality, and the children are apathetic of the severity of the effects of discrimination against African Americans as it is something that they do not notice due to theirRead MorePublic Health Campaign Essay1047 Words   |  5 Pagesincidence rate of breast cancer is lower in African-American women when compared to that of Caucasian women. However, in recent years, there has been an upsurge in incidence rate of breast cancer in African-American women. In states such as Mississippi, Alabama, Louisiana and Tennessee, African-American women record higher incidence rates than Caucasian women (Breast Cancer Rates Rising among African-American Women, 2015). Nonetheless, even though African-American had a prior lower incidence rate, theyRead MoreIn Breast Cancer, The Estrogen-Estrogen Receptor Complex1430 Words   |  6 Pagesdeath of the cancer cell (Frank, 2013). According to the National Cancer Institute, cancer health disparities are the adverse differences in cancer incidence (new cases), cancer prevalence (all existing cases), cancer death (mortality), cancer survivorship, and burden of cancer or related health conditions that exist among specific population groups in the United States (2008). A health disparity that influences the risks of getting lung cancer is the people who someone spends most of there timeRead MoreThe American Civil Liberties Union1630 Words   |  7 Pagesrush in incarnations by placing many people in jail more than the last four decades. Mostly because of the war on drugs. So far whites and blacks have been involved in many drug offenses, possession and sales, at a very comparable rate. â€Å"While African Americans comprise 13% of the US population and 14% of monthly drug users they are 37% of the people arrested for drug offenses† (Marc Mauer). The police usually stop blacks and Latinos at rates higher than whites. Within New York City, the people of colorRead MoreBreast Cancer Disparities By Cory Short2629 Words   |  11 Pages 9 Breast Cancer Disparities By: Cory Short BIOL 486-01 Research Paper 12/15/2015 Introduction: Cancer is defined by the National Cancer Institute as ?the title given to a group of related diseases. All types of cancer are categorized by uncontrollable growth of cells that metastasize to surrounding tissues.? Cancer can develop at almost any part of the human body and anyone can develop cancer, although risk typically increases with age because most cancers tend to

Innovations in Supply Chain Management

Question: Discuss about the Innovations in Supply Chain Management. Answer: Introduction: RFID has a long tuff relationship with both liquids solids (metals) since both will make the RFID more difficult to obtain an appropriate read on assets. For solid (metals), the challenge stems from the radio waves which bounce all over the place. For liquid, it plays a hazard role with RFID of the steep prices(Chen, 2011). Whether the RFID used is hardware or software, RFID will need more resources which are very expensive. This expensive equipment needs a periodic maintenance throughout the life of the solution(Correll, 2011). Moreover, tags can wet a business back a way whether these RFID are active, passive or semi- passive. Even if the prices have gone down with upgrade of RFID since the year 1970s business are still doing well and taking a pass since there are steep prices(Floerkemeier, 2012). To enable this realization of profit and to ensure an excellent in business this expensive equipment must be put in place which in turn makes the whole setup very expensive and costly. Difficulty in grasping the technology: Using RFID is very difficult for many people as it is very difficult to understand and comprehend this RFID technology since it is very complex(Kiritsis, 2012). Fathoming the different frequencies and tags as well as how to operate and use RFID technology for both in hardware and software which is actually a great challenge. Managers of most firms which deal with RFID needs an update on the technology to help them train their workers on the outs and ins of RFID and a current flow of work (Ruiz, 2013). The use of this RFID will require the manager to train their new employees for a long period of time since this technology takes the time to be understood. The employees come across reader tags while they are dealing with the RFID technology. With the reader collision, an employee might come an across interloping with another reader in the field. The tag collision is a slightly different, therefore employees and readers happenstance problems in reading an abundance of the tags at a single time. This occurs when over and above a single tag replicates a signal and it puzzles the reader(Wang, 2011). Since the RFID system employs the application of the electromagnetic spectrum for instance WiFi systems, they are quite simple to jam by the help of energy at an appropriate energy. Even though this would only be an untimeliness for customers in the store longer time is taken at the checkout. This is catastrophic in another environment where RFID is highly employed for examples in hospitals and military(Wiley, 2014). Moreover, active RFID tags - those which employ the application of a battery to upturn the variety of the system. This is attained by recurrently interviewed to costume the battery down and also to disturb the system. Challenges with RFID Principles: This RFID has been executed in diverse means by several producers; international principles are being operated on up to date. It worth noting that some RFID equipment should not leave their networks (as for the occasion of the RFID tags employed for catalog control in a firm). This impact and causes difficulties for the company(Wiley, 2014). The client or the costumes will as well be faced with the complications with RFID principles, for examples, ExxonMobils SpeedPass system is a trademarked RFID scheme. Whenever alternative firm needs to apply the convenient SpeedPass, for instance at the drive-in window of one's suitable profligate food restaurant he will need to pay to obtain it which seems as an uncommon situation. And if every firm had their personal `` SpeedPass`` scheme, another client would require containing several devices with them(Floerkemeier, 2012). Because it is possible to read the tags without being swiped or scanned obviously, for instance for the bar codes or magnetic strips, anybody with a RFID tag reader is able to read the embedded tags in one's cloth or even in other customers goods without anyones knowledge. For instance, one could be scanned before he or she enters the store, and this is done just to check what one is carrying(Chen, 2011). Any individual might approach by a clerk who understands what an individual might be carrying in his or her purse or backpack and can propose accessories or even other items. RFID tags are not easy to remove: RFID tags in most occasions are difficult for the client to eliminate where most are very minor of about a half- millimeter square and also sheet of paper thin. Some might be concealed or even sometimes embedded esoteric a good where the buyer is not able to see it. This new technology permits RFID tags to get `` printed`` safely on the commodity and might not be capable to be removed by any means(Wang, 2011). For several aims, RFID tags or readers systems are made such that distance in between the reader and the tag is held in reserve to smallest. Nonetheless, a thin- gain aerial may be applied to enable reading of the tags for more distance away resulting to confidentiality difficulties(Kiritsis, 2012). RFID tags with unique serial numbers are able be associated to an specific credit card number Currently, the Universal Product Code (UPC) executed with barcodes offers each good sold in a stock to have distinctive numbers which will identify the good. If the commodity is glance over or scanned for procurement and is remunerated for it, the RFID tag number for a specific item can be allied with a credit number(Wiley, 2014). Bibliography Avanzi, R., 2012. Selected Areas in Cryptography: 15th Annual International Workshop. 4th ed. Colorado: Springer. Chen, J., 2011. RFID challanges. 1st ed. Manchester : Manchester press . Correll, K., 2011. Thinking About Invention Patenting. 5th ed. Hull: BookBaby. Floerkemeier, C., 2012. The Internet of Things: First International Conference. 2nd ed. Amsterdam: Dutch press. Kiritsis, D., 2012. Engineering Asset Management: Proceedings of the Fourth World Congress on Engineering Asset Management. 1st ed. Manchester: Springer Science. Ruiz, P. M., 2013. RFID. 3rd ed. Manchester: Springer. Wang, J., 2011. Innovations in Supply Chain Management for Information Systems: Novel Approaches: Novel Approaches. 2nd ed. Chicago: IGI Global. Wiley, J., 2014. RFID Systems: Research Trends and Challenges. 2nd ed. New York: Miodrag sons press.

Social Behavior Essays (1180 words) - Social Psychology,

Social Behavior Social Behavior According to Eisenberg and Mussen (1989) prosocial behavior is defined as the voluntary actions which are intended in benefitting or helping another person or a group of individuals (3). The definition describes the doers action consequences instead of the motivations behind the specific actions. The behavior entails a wide sort of activities; comforting, sharing, helping, and rescuing. Even though prosocial behavior is usually befuddled with altruism, actually these are two concepts which are distinct (Vollhardt, 2009). The Prosocial behavior is an activity pattern whilst altruism is the motivation of helping others attributed to pure regard of their requirements instead of how the action shall benefit a person. The information sources that are used in this case are psycinfo, sociofile and jastor publications, this information avail information, and the authors have conducted research backed up with sufficient finding and evidence. Historic backgrounds There exists evidence which shows that voluntary actions, which benefit other individuals, are rooted in the human behavior. Edward Wilson in the year 1970 a biologist started a sociobiology branch for studying social behaviours of humans and animals as motivated by the biology of the organism. Wilson (1975) applied documented illustration of helping within many insects and animal species. Since publishing his innovative books, a majority of articles and books have been published stating that assisting and rescuing deeds are instinctive. The developmental psychologists, as well as other social scientist refers to animal society as an indication, the prosocial behavior is usually preprogrammed humanity biological function instead of solely learned or nurtured. Actions Illustrations of humans taking a part in assisting behaviors are found in the recorded and early history and prehistory. Native people in North America had strong collective customs with the survival for the groups depe nding on helping and other giving practices. The phrase prosocial deeds have been applied since the year 1900. Social scientists started using the phrase as an antisocial behavior antonym. A research body evolved in illuminating the psychology of sharing, giving, and helping. The social psychology field came out as a subject during the early 1900, and primarily focused on important concerns of the time, the Nazism rise, world wars, nuclear arms proliferation, racism and Holocaust. Nonetheless, in the year 1960, the importance of helping behaviors, as well as the psychological motives turned to be of great interests (Bentley, Richard and Luana, 1996). Prosocial behavior understanding was recognized as part of the group and harmonious interpersonal relations. Subsequent prosocial behavior research has proved to be fruitful. For a detailed illustration of the numerous dispositional and situational factors which affects a person decision of sharing, giving and helping. For different per ceptions leading to Prosocial actions and an insight at an increasing research field on prosocial behaviors in kids (Mussen and Esiseberg, 18989). A significant model is the five step process of making decisions of assisting behavior that was developed in the year 197-0 by Darley and Latane. The concept of prosocial behavior, as well as its psychological foundations are to a greater extent significant in furthering the practice and research in various filed, and this include, social work, education, criminal law and justice. For the role of this essay, the concept is also fundament to understanding group philanthropy and individual philanthropy. It is the theoretical apprehension which is required in drawing practical implication, which aids in the altruistic sector health. Theoretical Apprehension Philanthropy is comparable to the prosocial behavior through its explanation and in that wide-ranging motivations greatly influence the philanthropic actions. Philanthropy refers to deliberate exploit for the benefit and entails voluntary serving, giving, as well as association. Aristotle notes that a person can define a thing through explaining the core reasons behind its existence (Wilson, et al., 2009). In simple terms, philanthropy usually exists due to people of a specific disposition under a set of conditions which are included in assisting others, in enacting the prosocial behavior. Due to the verity that the psychology of the prosocial behavior usually indicates on the conditions are, and how the inclinations usually play out, and this to a greater extent explains the reasons for existences of philanthropy (Bentley and Nissan 1996). Furthermore, both the philanthropic acts and prosocial behavior are driven through a blend of self interested and

Max Weber on Culture, Authority, and the Iron Cage

Max Weber on Culture, Authority, and the Iron Cage With Karl Marx, Émile Durkheim, W.E.B. DuBois, and Harriet Martineau, Max Weber is considered one of the founders of sociology. Living and working between 1864 and 1920, Weber is remembered as a prolific social theorist who focused on economics, culture, religion, politics, and the interplay among them. Three of his biggest contributions to sociology include the way he theorized the relationship between culture and economy, his theory of authority, and his concept of the iron cage of rationality. Weber on the Relationships Between Culture and Economy Webers most well-known and widely read work is The Protestant Ethic and the Spirit of Capitalism. This book is considered a landmark text of social theory and sociology generally because of how Weber convincingly illustrates the important connections between culture and economy. Positioned against Marxs historical materialist approach to theorizing the emergence and development of capitalism, Weber presented a theory in which the values of ascetic Protestantism fostered the acquisitive nature of the capitalist economic system. Webers discussion of the relationship between culture and economy was a ground-breaking theory at the time. It set up an important theoretical tradition in sociology of taking the cultural realm of values and ideology seriously as a social force that interacts with and influences other aspects of society like politics and the economy. What Makes Authority Possible Weber made a very important contribution to the way we understand how people and institutions come to have authority in society, how they keep it, and how it influences our lives. Weber articulated his theory of authority in the essay  Politics as a Vocation, which first took form in a lecture he delivered in Munich in 1919. Weber theorized that there are three forms of authority that allow people and institutions to attain legitimate rule over society: 1. traditional, or that rooted in the traditions and values of the past that follows the logic of this is the way things have always been; 2. charismatic, or that premised on individual positive and admirable characteristics like heroism, being relatable, and showing visionary leadership; and 3. legal-rational, or that which is rooted in the laws of the state and represented by those entrusted to protect them. This theory of Webers reflects his focus on the political, social, and cultural importance of the modern state as an apparatus that strongly influences what happens in society and in our lives. Weber on the Iron Cage Analyzing the effects the iron cage of bureaucracy has on individuals in society is one of Webers landmark contributions to social theory, which he articulated in  The Protestant Ethic and the Spirit of Capitalism. Weber used the phrase, originally  stahlhartes Gehuse  in German, to refer to the way the bureaucratic rationality of modern Western societies comes to fundamentally limit and direct social life and individual lives. Weber explained that modern bureaucracy was organized around rational principles like hierarchical roles, compartmentalized knowledge and roles, a perceived merit-based system of employment and advancement, and the legal-rationality authority of the rule of law. As this system of rule common to modern Western states is perceived as legitimate and thus unquestionable, it exerts what Weber perceived to be an  extreme and unjust influence on other aspects of society and individual lives: the iron cage limits freedom and possibility. This aspect of Webers theory would prove deeply influential to the further development of social theory  and was built upon at length by the critical theorists associated with the Frankfurt School.

20 Cognitive Biases That Screw Up Your Decisions

20 Cognitive Biases That Screw Up Your Decisions A cognitive bias, according to Wikipedia  refers to a systematic  deviation from rationality whereby our judgement of other people and situations are drawn from an illogical line of thinking. What this means is that we often make our decisions based on emotions rather than logic. And this can lead us to make very bad decisions that could be detrimental to our quality of life. Okay, so we make bad decisions. What can we do to fix that?   We can start by learning what the more common biases are. If we learn what they are, we will be able to identify when they are in the process of happening  . That being said, here is a list of 20 cognitive biases that screw up our decisions.  Source: [BusinessInsider]

Jesus and Mohammed Essay Example | Topics and Well Written Essays - 1500 words - 1

Jesus and Mohammed - Essay Example Understanding of Jesus’s life and teachings is based on the biblical texts, particularly the New Testament, called the ‘gospels’ and the life of Prophet Mohammed in the Muslims’ holy book of ‘Qu’ran’. A large amount of debate and discussion has been the prominent feature of literature related to the Prophet Mohammed’s life from the beginning. Mohammed was born in about 570th century at Mecca. Mohammed lost his father even before his birth and his mother at the age of six; then grew up under the care of uncle, Abu Taleb. At the age of thirteen, Mohammed had started traveling on business along with his uncle, trip to Syria being the first one. It is here that he met the Nestorian Monk, Felix or Sergius, who later assisted Mohammed in composing the Qu’ran. Mohammed was married to Khadija, and was blessed with four daughters and four sons. Muslims believe that God had inspired Mohammed with a love of solitude and retirement; and that every year, for a month at a time, he withdrew into the cave of Mount Hara, three miles from Mecca, where he devoted himself to fasting, prayer and, meditation (Crichton, A; 207). Jesus Christ, the son of God, was born about two thousand years ago in Bethlehem, the then Roman-occupied Palestine, to Mother Mary. The miraculous conception associated with Christ’s birth was a phenomenon out of the ordinary course of nature. Jesus was born in a stable, amongst animals, and is said to have gained respects from the poor people, sages from the East, and from angels too, which was a sign of His divine kingship. At the age of twelve, Jesus was able to discuss Godly and divine things with people much older to him, a mission for which Jesus was born. At the age of thirty, Jesus appeared before John to be baptized. Himself being sinless, Jesus sought baptism to wash out the sins on behalf of all humans and undertook a forty-day retreat in the desert wilderness, fasting. During this retreat, the gospel writing says he

Three historical actors Assignment Example | Topics and Well Written Essays - 1500 words

Three historical actors - Assignment Example The most spoken language is English, with Roman Catholicism as its official state religion. It’s the largest economy in the USA, with a range of industries, and has the leading sports activities in the entire country (Cooke, 2005). In this five-page paper, I am going to talk about three historical actors who played significant roles in shaping California and the reasons behind their shaping positions. Industrialization, as an actor, played significant roles in the shaping of California’s present environment, both natural and manmade, during the early 19th and 20th Century. The country went through a rapid growth through industrialization, increasing both its agricultural and industrial power. â€Å"Industrialization led to make the California economy to specialize in agriculture, oil, tourism and shipping among others, which later resulted in a rise in technological advancement† (Jakes, 17). The state improved in aerospace and electronics industry, leading to the emergence of film stars of the Hollywood, making the country attract attention from all over the world. Industrialization later resulted in high advancement levels of computers in the country, specifically in the Silicon Valley, thereby emerging as the global center for all the process of innovation and invention of computers. The discovery of oil in California, during the periods of 1848 was later enhanced by industrialization that brought in all the technological machinery that got required for the process of extracting the oil. Later on, the state got in a position to develop all the machinery needed for manufacturing the oil since it was purely crude oil. This can get attributed to the necessity of industrialization to meet the increasing oil demand by the growing population in this state. The crude oil got manufactured, and different petroleum products such as oil gas, paraffin, kerosene, diesel, among other bi-products got made (Isenberg, 11). Some of these products were

James Beard Essay Example for Free

James Beard Essay James Beard was one of the most famous chefs of the 20th century. He was born May 5, 1903, and died January 21, 1985. Beard was well known for bringing French cuisine to the American middle and upper class population, and being the first to bring cooking to television. Julia Childs once described James â€Å"Beard was the quintessential American cook. Well-educated and well-traveled during his eighty-two years, he was familiar with many cuisines but he remained fundamentally American. He was a big man, over six feet tall, with a big belly, and huge hands. An endearing and always lively teacher, he loved people, loved his work, loved gossip, loved to eat, loved a good time. † This is what made him so renowned in the field of cooking, his love, passion, and willingness to learn as much as possible about culinary arts. James Beard will forever be in history though his 20 books, numerous writings, his personal foundation and the many awards and scholarships that go out named after him On May 5, 1903, James Beard was born in Portland, Oregon. His mother, Elizabeth Beard ran the Gladstone hotel, and his father, John Beard, was employed at the city’s customs house. Both his parents also had a love for cooking. The family spent many summers vacation at the beach in Gearhart, Oregon. This is where James was first introduced to the unique local foods of the North West. His family would fish, gather shellfish and wild berries, and then prepare their meals with whatever the found or caught in the area. Beards recalled his earliest memory of his interest in food was the Lewis and Clark Exposition of 1905, when he was only two years old. Beard reminisced in his memoir saying: I was taken to the exposition two or three times. The thing that remained in my mind above all others, I think it marked my life, was watching Triscuits and shredded wheat biscuits being made. Isnt that crazy? At two years old that memory was made. It intrigued the hell out of me. At only two years of age, Beard developed a love for cooking. When James was three, he got malaria and had to stay in bed. His mother and their Chinese helper took care of him and fed him. This gave him time to really enjoy the food. This is when he began to be influence by Chinese culture and there cooking habits, along with his mother’s cooking abilities. Both of these would help him later in life in culinary arts. Once he was out of bed he was back to his normal life, vacation at the beach, and spending time with his family. Another spot that James liked to go to was Seaside, a town only 3 miles away by train. There was an ice cream stand there, West’s Dairy, which was a popular hangout among the kids his age at the time. They had five cent milkshakes, and 28 flavors that included tutti fruity of course, along with cherry, wild blackberry, and blue huckleberry. Beard once said â€Å"It was probably the best five cents worth of anything I have ever had†. There were even times when James would walk the 3 miles so he could save his five cents on the train fare and use it for spending at the ice cream stand. Later on in his life, Beard went to college briefly at Reed College in Portland, from which he was expelled due to homosexual activity. Beards memoir states: By the time I was seven, I knew that I was gay. I think its time to talk about that now. † The James Beard Foundation said says in 1923 Beard went on the road with a theatrical troupe. † In the 1920’s, Beard briefly lived in France. There he observed French cuisine at their many bistros. He became a Francophile due to the influence the French culinary culture had on him. The James Beard Foundation said â€Å"he lived abroad for several years studying voice and theater, but returned to the United States for good in 1927. Initially training for being a singer and actor, for years Beard tried to get into the movie and theatre business but had no success. In 1935 he gave up and realized that was not the route he needed to take. This is when he and his friend, Bill Rhodes, decided that they need to capitalize on the cocktail party trend that was sweeping the nation and they opened their own catering company. In 1937, he opened up a small shop for his business, called Hors dOeuvre, Inc. † At that moment, Beard realized that his future was in culinary arts. This then led to the publication of Beards first cookbook in 1940, Hors DOeuvre and Canapes, a collection of his catering recipes based on cocktail foods. Then World War 2 came around, and rationing problems brought his business to a halt. Beard spent most the years during the war in Puerto Rico, Rio de Janeiro, Marseilles, and in panama with the United Seaman’s Service setting up sailors’ canteens. He also spent some of this time in cryptography. In 1945, Beard returned to New York City and completely devoted himself to his work in culinary arts. In 1946, James Beard starred in the first cooking show ever aired on television, I Love to Eat, on NBC, which began his rise to infamy. He started appearing on other television shows, and the radio. He started contributing the writing of many famous articles and columns such as Womans Day, Gourmet and House and Garden. He ran his own restaurant, and began consulting other restaurant owners and food producers. In 1955, he opened The James Beard Cooking School. For the next 30 years, he taught men and women the art of cooking. He didn’t only teach at his own schools in New York City and Seaside, Oregon, but around the world to culinary groups and other schools. The main lesson that he tried to instill in upcoming American chef was the preparation of truly good food using fresh American ingredients. James Beard died at the age of 82 on January 1, 1985. He was cremated and his ashes were spread over the beach at Gearhart, Oregon, where he spent his summers as a kid. Beard started out with nothing but a catering company and a love for food, and became one of the most famous Chefs in history. He was known as â€Å"The Dean of Cuisine† and â€Å"The Father of Gastronomy†, and the name James Beard will always be in culinary arts history.

Mary Shelleys Frankenstein :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Life is a journey that has its â€Å"ups and downs,† but for most of us the happy memories prevail more than those that are of our dislike do. Victor Frankenstein is one of those few persons that will not agree with me on this statement. As far as we know the story, we realize that there are plenty of moments that he is filled with joy, never the less, as time passes, he creates his own misery and every moment becomes his final doom.   Ã‚  Ã‚  Ã‚  Ã‚  Frankenstein’s childhood is, as we very well know, a wonderful and even an envied time. Life for him couldn’t be more perfect, he had amazing experiences with Elizabeth, had good relationships with his parents, and most of all he was a kid who knew no limits or prohibitions. He says, â€Å"No human being could have passed a happier childhood that myself1,† which just couldn’t state more clearly the amazing in fancy he had. Moreover, he continues saying that â€Å"We [Elizabeth and himself] felt that they [his parents] were not tyrants to rule out lot according to their caprice, but the agents and creators of all the many delights which we enjoyed2.† This sentence makes me think that he can’t even complain about a single episode in his early times, they were just about perfection. Life goes on and the older people get, the more knowledge they obtain, and so did Frankenstein. He began with self-instruction and continued studies in Ingolstadt, which may sound terrific, but we know that his thirst for knowledge was one of the reasons that led him to misery. He sets away that wonderful world of joy and friends for a filthy laboratory and a dream that is consumed of ambition. In my personal opinion I think that the opportunity he had in going away for college was worth gold, but it doesn’t explain the fact that he ceases the relationship with his family and friends. He know it and he reveals it when he says, â€Å"And the same feelings which made me neglect the scenes around me caused me also to forget those friends who were so many miles absent, and whim I had not seen for a long time3.† Here is when he first begins to suffer from his own cause and his own fault. His misery was enriched when the monster was finally completed and further more, when his brother William dies and Justine is found guilty for a crime she didn’t commit.

System Integrity and Validation

Preface Kudler Fine Foods located in San Diego, California is a specialty food store that is continuing to grow. Due to the company’s growth, it is necessary for Kudler to make a better use of technology for all aspects of the business. Currently Kudler process a large amount of data through computer programs which is used between all three locations, but with upcoming expansions, Kudler needs the ability to track all of that information and also be confident that the information is reliable. With that being said, Kudler would benefit greatly from Computer Assisted Auditing Techniques (CAATs).It is recommended that Kudler use CAATs, because it will assist with streamlining the IT audit process. CAATs are techniques that â€Å"are used to increase the efficiency and effectiveness of the audit function† (Hunton, Bryant, & Bagranoff, 2004, pg. 178). Not only will CAATs assist with making Kudler’s audits go more smoothly, but it will also assist auditors with obtaini ng more reliable, relevant, sufficient, and useful information. There are 10 key steps of CAATs that can be implemented that will assist Kudler in creating a framework for their audits. CAATs are divided into two techniques that will be beneficial to Kudler.The first is validating application integrity. The purpose of this technique is to find whether the source code has been compromised. Verifying the overall integrity of the applications is the second CAATs technique. This technique’s objective is to ensure that the data was imported correctly and also to find any irregularities within the data. Due to the fact that the business continues to grow, the use of CAATs will only assist Kudler in its growth. If Kudler goes with the recommendation to incorporate CAATs, it will assist in streamlining the auditing process. System Integrity and Validation Recommendations were made to Kudler to implement CAATs into the auditing process. This implementation will be beneficial to the co mpany as far as validating and verifying information. The use of audit productivity software would allow an organization to streamline and automate processes. Organizations can take it a step further and use audit productivity software to assist with the design of computer software. The following brief will discuss CAATs and audit productivity software. Computer Assisted Auditing TechniquesComputer Assisted Auditing Techniques (CAATs) can be used to both validate application integrity and to verify data integrity. Data validation determines whether the source code has been compromised. The applications can be validated through test data, parallel simulation, or integrated test facilities. Test data is simply fabricated data entered into the system by the auditor to test the integrity of the system. For example, the auditor may process a payable through the system by creating a vendor and entering an amount to see the process of actually cutting a check from the system.An integrated test facility (ITF) can test applications as they are used on a daily basis. â€Å"The ITF approach integrates the auditor’s contrived test data through the client’s system along with the normal transaction processing† (Hunton, Bryant, & Bagranoff, 2004, pg. 189). During the ITF process, auditors must ensure that the client’s data is not corrupted. All information entered into the system by the auditor should be reversed. Verifying data integrity is ensuring that the data was imported properly and without any irregularities.There are a number of audit tools that can be used to assist with verify integrity such as extracting data, importing it into ACL, and stratifying. Detecting fraud is important when verifying integrity. Audit Productivity Software Functions Audit productivity software provides computerized audit solutions and allows companies to manage and keep track of audit reports. Audit productivity software has a number of functions such as measur ing productivity, resource optimization, data management, and automation. Measuring productivity is simply appraising the performance of the organizations audit reporting.By using audit productivity software, auditors and clients are able to get the best use of all of their resources. For example, each staff member’s time will be used adequately. The auditors’ time will be focused on testing the information in the system, instead of spending hours of time sorting through information deciding what to test. The clients can spend their time completing auditor requests. Data management allows auditors and clients to keep track of all of the information entered into the system by the auditors as well as original information entered by clients.Audit productivity software also allows for automation of the auditing process. Information in multiple systems can be integrated with audit productivity software. Automation can streamline the auditing process for any organization, an d as mentioned previously, it can increase productivity of not only the auditor but for the client as well. Using Audit Productivity Software for System Design Using the audit productivity software can be beneficial when designing systems for an organization.Audit productivity software can assist with minimizing discrepancies between the company software and the actual audit software. The use of audit productivity software provides functionality to the audit process. That same software could be used to help with the design of an organization’s software systems. Software such as electronic working papers, groupware, and time and billing software can all be implemented when designing software systems. If groupware is implemented these systems would have the ability to not only share files, but schedules and calendars as well.Time and billing software is implemented, auditors can better track time spent within that system according to their unique login. Implementation of electr onic working papers assists with everything from daily journal entries to financial statements. Using this software to create a framework for the design of new software would only ensure that audits went smoothly. The audit process can go with little to no incidence, if organizations and auditors would use computerized audit techniques, and audit productivity software.Both the CAATs and the productivity software assist with creating a more automated process. As audit automation increases the time and energy put into the actual audit decreases. Organizations as well as auditors can be more confident that the audit material is reliable and efficient. ? References Apollo Group, Inc. (2011). Kudler Fine Foods. Retrieved from https://ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/internet/index. asp Bagranoff, N. A. , Simkin, M. G. , & Strand Norman, C. (2008). Core concepts of accounting information systems (10th ed). New York: Wiley & Sons.

Ken Research Essay

India Nuclear Medicine Imaging Market India Nuclear Medicine Imaging Market Size by Revenue, 2008-2012 Market Share of Major Players in Indian Nuclear Medicine Equipment Market, India Nuclear Medicine Imaging Market Future Outlook and Projections, 2013- 2. 5. 1. 2. 5. 2. 2012 2. 5. 3. 2017 3. India Medical Imaging Market Trends and Developments Refurbished Medical Imaging Equipment Shift Towards Digital X-ray Increasing Affordable Medical Imaging Equipments 4. 5. India Diagnostic Imaging Services Competitive Landscape, 2012 Growth Drivers Ageing Population Increasing Chronic Diseases Easy Finance Availability Increasing Health Expenditure . Restraints Large Capital Inflows Depreciating Value of Currency 7. India Medical Imaging Market Future Outlook and Projections, 2013-2017 7. 1. Cause and Effect Relationship between Dependent and Independent Variables in the India Medical Imaging Market 8. India Medical Imaging Market Macroeconomic Indicators, 2008-2017 8. 1. 8. 2. India Total Pop ulation, 2008-2017 India Ageing Population, 2008-2017 3  © This is a licensed product of Ken Research and should not be copied 8. 3. 8. 4. 8. 5. 9. India Healthcare Expenditure, 2008-2017 India Health Insurance Premium, 2008-2017 India Personal Disposable Income, 2008-2017 Company Profiles of the Major Players in Indian Medical Imaging Market 9. 1. GE Healthcare Company Overview Business Strategies Financial Performance 9. 2. Phillips Healthcare Company Overview Business Strategies Financial Performance 9. 3. Siemens Healthcare Company Overview Business Strategies Financial Performance 9. 4. Toshiba Medical Systems Corporation Company Overview Business Strategies Financial Performance 9. 5. Shimadzu Corporation Company Overview Business Strategies Financial Performance 9. 6. Mindray Medical International Ltd Company Overview Business Strategies Financial Performance 10. Appendix 4  © This is a licensed product of Ken Research and should not be copied 10. 1. 10. 2. 10. 3. Market Definitions Abbreviations Research Methodology Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 10. 4. Disclaimer 5  © This is a licensed product of Ken Research and should not be copied LIST OF FIGURES Figure 1: India’s Medical Imaging Equipment Market on the basis of Domestic Sales in USD Million, 2008-2012 Figure 2: India’s Medical Imaging Market Segmentation by Equipment Type on the Basis of Revenue, 2008-2012 Figure 3: India X-Ray Market Size on the Basis of Domestic Sales Revenue in USD Million, 2008-2012 Figure 4: Market Share of Major Players in the India X-Ray Medical Equipment Market, 2012 Figure 5: India X-Ray Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 Figure 6: India MRI Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 7: Market Share of Major Players in the India MRI Medical Equipment Market, 2012 Figure 8: India MRI Future Market Size on the Basis of Domestic Sales in USD Million, 20132017 Figure 9: India CT Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 10: India CT Equipment Market Value Breakup by Equipment Type, 2011 Figure 11: Market Share of Major Players in the India CT Medical Equipment Market, 2012 Figure 12: India CT Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 Figure 13: India Ultrasound Market on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 14: Market Share of Major Players in the India Ultrasound Medical Equipment Market, 2012 Figure 15: India Ultrasound Market Size on the Basis of Domestic Sales in USD Million, 20132017 Figure 16: India Nuclear Medicine Imaging Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 Figure 17: Market Share of Major Players in the India Ultrasound Medical Equipment Market, 2012 Figure 18: India Nuclear Medicine Imaging Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 6  © This is a licensed product of Ken Research and should not be copied Figure 19: India Medical Imaging Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 Figure 20: India Total Population in Million, 2008-2017 Figure 21: India Ageing Population Size in Million, 2008-2017 Figure 22: India Healthcare Expenditure in USD Million, 2008-2017 Figure 23: India Health Insurance Premium in USD Million, 2008-2017 Figure 24: India Personal Disposable Income in USD Million, 2008-2017 7  © This is a licensed product of Ken Research and should not be copied LIST OF TABLES Table 1: India X-ray Equipment Market by Value in INR Crores, 2011 Table 2: India X-ray Equipment Market by Sales in Units, 2011 Table 3: India X-ray Equipment Imports in USD Million, 2008-2012 Table 4: India X-ray Equipment Exports in USD Million, 2008-2012 Table 5: India MRI Equipment Market by Value in INR Crores, 2011 Table 6: India MRI Equipment Market by Volume in Units, 2011 Table 7: India MRI Equipment Imports in USD Million, 2008-2012 Table 8: India CT Equipment Imports in USD Million, 2008-2012 Table 9: India CT Equipment Exports in USD Million, 2008-2012 Table 10: India Ultrasound Market by Value in INR Crores, 2011 Table 11: India Ultrasound Market by Volume in Units, 2011 Table 12: India Ultrasound Equipment Imports in USD Million, 2008-2012 Table 13: India Ultrasound Equipment Exports in USD Million, 2008-2012 Table 14: India Nuclear Medicine Market by Value in INR Crores, 2010 and 2011 Table 15: India Nuclear Medicine Market by Sales in Units, 2010 and 2011 Table 16: I ndia Diagnostic Imaging Services Competitive Landscape, 2012 Table 17: Cause and Effect Relationship Analysis between Industry Factors and Expected Medical Imaging Industry Prospects Table 18: Correlation Matrix for India Medical Imaging Market Table 19: Regression Coefficients Output 8  © This is a licensed product of Ken Research and should not be copied INDIA MEDICAL IMAGING MARKET INDIA MEDICAL IMAGING MARKET INTRODUCTION AND MARKET SIZE, 2008-2012 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. medical imaging market grew at a CAGR of ~% from USD ~ million in 2008 to USD ~ million in 2012. This growth was primarily due to the increasing establishments of healthcare units including hospitals and diagnostic centers. A lot of venture capital firms are actively participating in the growth scenario by providing the optimal financial support †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Figure: India’s Medical Imaging Equipment Market on the basis of Domestic Sales in USD Million, 2008-2012 600. 0 500. 0 400. 0 300. 0 200. 0 100. 0 0. 0 2008 2009 2010 2011 2012E 329. 5 INDIA MRI MARKET SIZE BY REVENUE, 2008-2012 India’s MRI market is the largest medical imaging equipment market in the country. The market has showcased healthy growth during the last four years and has grown at a CAGR of around ~% from USD 89. 3 million in 2008 to USD ~ million in 2012. MRI is important equipment which is used for detection of internal bleeding and swelling in soft tissues of the human body such as brain, heart and others. The equipment also provides †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9  © This is a licensed product of Ken Research and should not be copied Figure: India MRI Market Size on the Basis of Domestic Sales in USD Million, 2008-2012 140. 0 120. 0 100. 0 USD Million 80. 0 60. 0 40. 0 20. 0 0. 0 2008 2009 2010 2011 2012E 89. 3 Table 1: India MRI Equipment Market by Volume in Units, 2011 Type of MRI Equipment 3 Tesla 1. 5 Tesla, Economy 1. 5 Tesla MRI (Mid and High end) 0. 2 to 0. 5 Tesla Refurbished Total MRI Equipment Market by Sales in Units, 2011 INDIA COMPUTED TOMOGRAPHY MARKET COMPETITIVE LANDSCAPE MARKET SHARE OF MAJOR PLAYERS IN INDIAN CT EQUIPMENT MARKET 10  © This is a licensed product of Ken Research and should not be copied Siemens healthcare is a market leader in the CT medical imaging equipment market with ~% during 2012. The major reason behind is efficient and price competitive products coupled with adequate networking and marketing executives to support the sales. Its SOMATOM is the top selling product in the market. Following the second largest player is Phillips healthcare with ~% market share with its†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Figure: Market Share of Major Players in the India CT Medical Equipment Market, 2012 Siemens Philips GE Healthcare Others INDIA ULTRASOUND IMPORTS AND EXPORTS IMPORTS India’s import market for the ultrasound equipment have been on the rise from the past few years and witnessed a CAGR of around ~% during 2008-2012 where it grew from USD ~ million in 2008 to USD ~ million in 2012. The consistent growth in the demand for ultrasound equipments in India during 2008-2012 has primarily been responsible for †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Table: India Ultrasound Equipment Imports in USD Million, 2008-2012 Year Imports (USD million) 2008 2009 72. 1 2010 2011 2012E 11  © This is a licensed product of Ken Research and should not be copied EXPORTS India’s Ultrasound exports has grown at a CAGR of around ~% during 2008-2012 from USD 19. million in 2008 to USD ~ million in 2012. The major players such as GE, Siemens and others have been the major exporters †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Table: India Ultrasound Equipment Exports in USD Million, 2008-2012 Year Exports (USD million) 2008 19. 2 2009 2010 2011 2012E INDIA NUC LEAR MEDICINE IMAGING MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017 The nuclear medicine imaging equipment market of India is expected to continue to grow strongly with a double digit year-on-year growth until 2017. The market is expected to reach to USD ~ million in 2017 from USD ~ million in 2012 at a CAGR of ~% during 2012-2017. Moreover, in 2013 the market is estimated to grow by †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Figure: India Nuclear Medicine Imaging Market Size on the Basis of Domestic Sales in USD Million, 2013-2017 160. 0 140. 0 120. 0 USD Million 100. 0 80. 0 60. 0 40. 0 20. 0 0. 0 2013 2014 2015 2016 2017 142. 0 12  © This is a licensed product of Ken Research and should not be copied DISCLAIMER The research reports provided by Ken Research are for the personal information of the authorized recipient and is not for public distribution and should not be reproduced or redistributed without prior permission. You are permitted to print or download extracts from this material for your personal use only. None of this material may be used for any commercial or public use. The information provided in the research documents is from publicly available data and other sources, which are reliable. Efforts are made to try and ensure accuracy of data. With respect to documents available, neither the company nor any of its employees makes any warranty, express or implied, including the warranties of merchantability and fitness for a particular purpose, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use will not infringe privately owned rights. The report also includes analysis and views expressed by our research team. The research reports are purely for information purposes. The opinions expressed are our current opinions as of the date appearing in the material and may be subject to change from time to time without notice. Investors should not solely rely on the information contained in the research documents and must make investment decisions based on their own investment objectives, risk profile and financial position. The recipients of this material should take their own professional advice before acting on this information. Ken Research will not accept returns of reports once dispatched due to the confidentiality of information provided in our reports. In case, a report qualify for return, we will issue a credit, minus shipping charges, of equal value to the original purchase price, toward a future purchase— no refunds. The decision about whether the product return can be accepted or not is solely at our discretion. Any dispute will be subject to laws of India and exclusive jurisdiction of Indian Courts. No part of this manual or any material appearing may be reproduced, stored in or transmitted on any other Web site without written permission of Ken Research and any payments of a specified fee. Requests to republish any material may be sent to us. 13  © This is a licensed product of Ken Research and should not be copied

Definition and Examples of Advanced Composition

Definition and Examples of Advanced Composition Advanced composition is a university-level course in expository writing beyond the first-year or introductory level. Also called advanced writing. In its broadest sense, says Gary A. Olson, advanced composition  refers to all postsecondary writing instruction above the first-year level, including courses in  technical,  business, and advanced  expository writing, as well as classes associated with  writing across the curriculum. This broad definition was the one adopted by the  Journal of Advanced Composition  in its early years of publication (Encyclopedia of English Studies and Language Arts, 1994). Examples and Observations A good many educators use the term advanced composition to refer specifically to a junior- or senior-level composition course concerned more with writing in general than with how writing functions in particular disciplines...It is unlikely that compositionists will ever reach consensus about advanced composition, nor would most teachers want some kind of monologic, universal method and course. What is certain is that advanced composition continues to grow in popularity, both among students and instructors, and it remains an active area of scholarship.​  (Gary A. Olson, Advanced Composition. Encyclopedia of English Studies and Language Arts, ed. by Alan C. Purves. Scholastic Press, 1994)[T]eaching advanced composition should be more than just a harder freshman course. If advanced composition is to have any viability at all, it must be founded on a theory that (1) shows how advanced composition is different in kind from freshman composition and (2) shows how advanced compositi on is developmentally related to freshman composition. The harder approach achieves only the latter.​  (Michael Carter, What Is Advanced About Advanced Composition?: A Theory of Expertise in Writing. Landmark Essays on Advanced Composition, ed. by Gary A. Olson and Julie Drew. Lawrence Erlbaum, 1996) Students who enroll in advanced writing courses write with proficiency yet often rely on formulas; their prose is stuffed with too many words and weighed down with nominalizations, passives, prepositional phrases. Their writing lacks focus, details, and a sense of audience . . .. The goal of an advanced writing course, therefore, is to move students from proficiency to effectiveness.​  (Elizabeth Penfield, Freshman English/Advanced Writing: How Do We Distinguish the Two? Teaching Advanced Composition: Why and How, ed. by Katherine H. Adams and John L. Adams. Boynton/Cook, 1991) Sites of Contention My advanced composition courses currently function not only as skills courses but also as sustained inquiries into how writing functions (and has functioned) politically, socially, and economically in the world. Through writing, reading, and discussion, my students and I focus on three sites of contentioneducation, technology, and the selfat which writing assumes particular importance. . . . Although relatively few students choose to write poetry in my current advanced composition courses, it seems to me that students attempts at poetic composition are considerably enriched by their integration into a sustained inquiry about how all sorts of writing actually function in the world.​  (Tim Mayers, [Re]writing Craft: Composition, Creative Writing, and the Future of English. University of Pittsburgh Press, 2005) Explorations For most of my first eleven years at [Oregon State University]the years during which I taught both first-year and advanced compositionI wrote identical course descriptions for these two composition classes. The basic structure of the syllabi for the two classes was also similar, as were the assignments. And I used the same text as well . . .. Students in advanced composition wrote longer essays than first-year students, but that was the primary difference between the two courses...The syllabus for my fall term 1995 advanced composition class . . . raises new issues. The text that follows begins with the second paragraph of the course overview: In this class we will discuss questions such as these as we work together to become more effective, self-confident, and self-conscious writers. As is the case with most composition classes, we will function as a writing workshoptalking about the writing process, working collaboratively on work in progress. But we will also inquire together about what is at stake when we write: we will explore, in other words, the tensions that inevitably result when we wish to express our ideas, to claim a space for ourselves, in and with communities that may or may not share our assumptions and conventions. And we will consider the implications of these explorations for such rhetorical concepts as voice and ethos. (Lisa S. Ede, Situating Composition: Composition Studies and the Politics of Location. Southern Illinois University Press, 2004)

How to Ask for Content Work

How to Ask for Content Work As the co-founder of one of the UKs oldest content agencies, Ive received hundreds of emails from freelance writers looking for content work. Here are my tips for standing out from the crowd If youre looking to secure marketing content work, you need to be able to demonstrate that you can write to sell. The covering email you send us with your CV – or your LinkedIn summary – tells me a great deal about whether youre likely to have that skill, because those few paras are your opportunity to sell yourself, explaining why we should give you work, what you have to offer that we need, and how you stand out from the crowd. Here are some handy dos and donts Pay attention to your style and language.   It sounds obvious, but youd be amazed how many emails we get from people who get our name wrong, fail to spot a typo in the first line or begin their message with a 65-word sentence. None of this will do you any favors, alas. Dont write a lot. f youve worked for 50 clients already, dont list them all. List the five most impressive ones. Summarize sectors and skills, dont provide a shopping list. I love a crisp email thats four or five lines long, with a couple of highlights, and a link to a CV or better still an online showcase of work. Dont tell us all the jobs youve done before, or all the things youd rather be doing instead.   Content agencies get that content work isnt always a writers number one choice, but wed rather not feel you were emailing us on sufferance Show your digital knowledge.   Little things like the way you handle links or format your email give us a good idea of your familiarity in writing for digital. Even non-work experience of a digital nature – say, for instance, you have a very active Instagram presence, or you run a successful hob Be pragmatic.   Even where it looks editorial in flavor, content work is at heart about getting marketing materials in front of target audiences and driving actions, such as sales or downloads. As a result, we like people with business experience, commercial acumen, and a practical, no-nonsense approach. We tend to be less well-disposed towards people who write that language is in my blood or I want to work for you because I love playing with words. Customize your approach.   Dear sir or madam is an unpromising start. Find a name to write to, and dont leave the impression that we are just one of 50 agencies you are writing to. Dont forget to follow up.   Writers we think might have potential for us are asked to complete a test. It takes about 30 minutes and is a great way for us to assess your fit. If we offer the test, its a sure sign that we think we might be able to give you work. Yet, I estimate that over 50 percent of people who are offered the test never bother to take it. Showcase your sector knowledge.   Many people who write to us offer to provide content in the areas of film, culture, and travel. Well, sure. But what we need are people who arent afraid to write content about (off the top of my head) electric car legislation or working with a private equity house or sustainable property development. You dont need to be a specialist in any of these areas, but you do need to be unafraid of them. And of course, if you have worked in any niche areas yourself its an advantage – especially anything to do with the perennially content-heavy areas of finance and tech. Final thought: Fake it till you make it. Sometimes we get a message like this: Hey, I dont know if you remember me, but we once met at a conference about two years ago and you said to send in my CV. I know you have a great team already, but I thought Id share my details just in case something might ever come up This sort of message has an apologetic, defeated air. Dont feel confident? Use your writing skills to pretend otherwise. No one likes a pushy person, but if you dont sound confident about your skills, how do you expect anyone else to believe in you?

Directions in the Word document Essay Example | Topics and Well Written Essays - 500 words

Directions in the Word document - Essay Example hinese made them get a lot of rebellion from the white labor unions because they got a lot of publicity from the media, as well as claims that they were taking most of the money which would rather go the other races. There was the massacre of the Chinese due to a woman dispute between the Chinese and a white man in an effort to send the Chinese packing back to China (Gregory 56). Since the gold rush era, there has been population growth in California due to many immigrants from China and its states especially Vietnam. Many Chinese is in Orange County than other counties. There has been a 35.2% rise in number of Chinese entering California. Many critics say it is an invasion, because the population of China is overwhelming thus they have to settle the population elsewhere. The Chinese provides high skills in technological industry especially engineers and programmers. According to the media, California has taken a turn from an entry port to a final destination for Vietnamese who take refuge in America. The spillover of Chinese has been due to the Chinese War and the Tsunamis that are prone in China thus most come as refugees. Considering California, the market thus, taken over by the Chinese who come as immigrants and then due to their hard work and marketing strategies they take the market by storm. Surprisingly, the Chinese settlers have taken effort and ra n for offices without fear of racial discrimination; there sophistication has come with time (Starr 67). The California legislator’s insistence that they should apologize for the treatment that the Chinese immigrants got from the Gold Rush era, many have gotten the encouragement to settle in America. The support that they get from the government is due to their hard work and determination thus able to adapt in America. The Chinese have been able to adapt because though there are high taxes on their commodities, they oblige to pay thus are able to hold jobs and own property while paying their taxes without

Handling customer complaints in hospitality Essay

Handling customer complaints in hospitality - Essay Example This essay examines the various ways through which resources and activities can be reconfigured to accommodate and reduce variability in the handling of customer complaints. CAPACITY The main structural features of hospitality have significant implications for the management of operations in the sector. These structural factors also influence the nature of operations in hospitality. The most important of these structural considerations are related to the effect of seasonality on demand for the hospitality industry (Hayes, 2011). Most activities that are attractive to tourists also play a significant role in leisure consumption at the local level are highly seasonal in terms of feasibility and entertainment. Take Skiing as an example, it plays a role in both tourism and leisure, and at the same time an activity confined to winter and as such localities and operations relating to the provision of facilities and services are time limited (Hill, 2012). Likewise, outdoor activities depend on warm weather such as water sports are limited to summer unless one is in the tropical and sub-tropical locations. Most of the time ‘the operational season’ can be exceedingly short in ‘extreme’ tourism destinations, lasting between six weeks to two months. During which time suppliers seek to maximize on profits from tourism activities to generate sufficient income to cover the full year (Sloan, 2009) However, these structural considerations extend beyond seasonality. Location and distance from key centers of population, while essentially geographical in nature, may lead to the impact of peripherals on hospitality provision (Barrows, 2009). Peripheral locations suffer poor communications and access, and incur competitive disadvantage associated with destinations that offer the same opportunities and facilities, but found closer to the main urban areas with near excellent transport points. For example, Island locations have been the subject of wide study due to the specific influence that insularity brings on the performance and nature of the hospitality sector. Maintaining operations in remote areas can bring in  a challenge in hospitality (Jones, 2002). SERVICESCAPE AND PROCESS DESIGN The business ownership within the hospitality industry can be termed as another operational consideration. The weighing scale between large, chain-owned multiples and small, independent operators in the hospitality industry outlines the way the industry operates and how businesses are shaped (Krajewski). In most parts of the developed world there is a trend of increasing multiple operation and ownership, either by means of various forms of management or franchise or a direct model. This enacts requirements and standards on the operational standards adopted in these businesses. In other destinations mainly in the developing world, hospitality operations experience substantial contrast between micro operations of local entrepreneurs and big multinati onal operations in terms of market activities food or souvenir. Some states in the developing world that have pushed forward the early stages of growth in hospitality based on multinational investment currently recognize the importance of micro businesses to the future sustainability of the hospitality industry (â€Å"Managing service quality†). In hospitality customer expectations vary considerably across the sector on the basis of the type of business, where it is located, and the price-value benefit that

How Neighborhoods Chosen Assignment Example | Topics and Well Written Essays - 750 words

How Neighborhoods Chosen - Assignment Example mbers where they can have face-to-face social interactions and can also share common values, maintain effectual social control and socialize the youth. The following factors are considered when choosing neighborhoods: The social development of various geographical areas influences the interest of individuals to live in those neighborhoods. Social developed areas are places where there are improved schools that enable children to enjoy the luxury of learning subjects of their choices and have enough facilities to ensure students and teachers are comfortable. The places should have access to recreational facilities such as swimming pools, gyms, and sauna to make people physically fit. Wassmer (2000) stated that places that have improved social and cultural services attract people since they have connections and opportunities that encourage the citizens to interact and reach their highest potential. Neighborhoods that have many economic opportunities attract many citizens since they can get good job opportunities with high-income levels and with high income, the citizens are able to live comfortably since they can afford good housing facilities, better schools for their children and owning assets like cars. Neighborhoods that are located near major industries and markets encourage citizens to look for homes around since they are assured of better facilities from the industries and markets and even job opportunities (Ioannides, 2013). In addition, in such neighborhoods people are also able to start their own businesses because of the high population. People choose neighborhoods that enable them to have a stable physical and mental health. Regions that have access to health facilities like hospitals encourage people to live there since they are assured of places to go during emergencies. BlackMcDonald and McMillen (2011) stated that citizens consider the history of people with disabilities, illenesses, and medical care of the individuals living in various places and

Examining The Understanding Social Disorganization Theory Criminology Essay

Examining The Understanding Social Disorganization Theory Criminology Essay Social Disorganization means the disruption or breakdown of the structure of social relations and values resulting in the loss of social controls over individual and group behavior, the development of social isolation and conflict, and a sense of estrangement or alienation from the mainstream of ones culture; the  condition or state of anomie (dictionary). Social Disorganization Theory is a theory that is less than one hundred years old. The founders of this theory are Shaw and McKay. Social disorganization theory was developed in the early 1900s in Chicago, Illinois, based upon the fact that the founders of this theory had been researching juvenile court records for more than one decade (Pratt, Gau, and Franklin 43). The theory suggested that there were high rates of crime in certain neighborhoods; particularly rather poor neighborhoods. Once Shaw and Kay discovered these findings, they figured that crime was no longer based on the individual alone, but more so the structure of th e neighborhood and what the neighborhood consisted of socially; neighbors level of interaction with one another, along with their ability to regulate the youth of their community (Pratt, Gau, and Franklin 44). There are several factors that can help determine social disorganization within a community. A few of these factors include: low socioeconomic status, high rates of residential mobility, increased diversity within the community and single-parent households (Pratt et al. 44, Barton et al. 247, and Kingston et al. 54). However, one of the main factors frequently used to determine social disorganization is residential mobility. Residential mobility is the frequent Childress 2 change of residence, either in the same city or town, or between cities, states or communities (dictionary). Residential mobility has the ability to socially disorganize any community. Neighbors packing up and moving more frequently than not, puts a strain on the ability for people to bond with one another and form a friendship with other residents who also reside in their community. Another factor that is often used to determine social disorganization is the socioeconomic status of a particular neighborhood. Poor neighborhoods with low income usually contain single-parent residencies. Single-parent households with young children living in them, have a hard time controlling the youth of their households, let alone the youth of their communities. Lack of discipline to the youth and improper social skills with their peers causes them to get involved in certain activities that are not only harmful to the community but harmful to themselves as well. According to the authors of the articl e A Test of Social Disorganization Theory in High-Risk Urban Neighborhoods, Structurally disadvantaged neighborhoods that lack the resources to effectively monitor children (such as: summer camps, music lessons, sports training, home computers, and special tutoring) and provide few sanctions for inappropriate behavior are likely to have a higher number of delinquent peer groups available to youthà ¢Ã¢â€š ¬Ã‚ ¦Poorly monitored youth are more likely to socialize with deviant peers and to engage in misconduct (Kingston et al. 58-59). As stated before, social disorganization occurs mainly in poor neighborhoods with high residential mobility lack of socializing between the neighbors throughout the community. These factors allow the crime in these communities to grow exponentially. Social exclusion and isolation from one another has a negative effect on the community because it creates a gateway for crime to occur. With no one from the community willing to step up and organize groups like The Neighborhood Watch or etc., it creates opportunities for crime to occur at any given time throughout the community. With no control over the youth living in the community, crime tends Childress 3 to rise. With lack of control over the youth, gangs have a high risk of developing. When gangs develop, there are a number of negative things that can occur. Some of the negative activities that can stem from gangs are burglaries, vandalism, drug-dealing, and violence, just to name a few (Mares, 41). The number of gangs began to rapidly increase in America during the 20th century. Without warning, gangs began showing up and developing in suburban, rural and urban communities (Mares, 41). This could have been prevented somehow if there had been more unity within the communities and if neighbors had been more willing to socialize with one another while agreeing to keep an eye out for any suspicious behavior with their community. However, it is safe to say that gang violence and homicides has the ability to destroy neighborhoods and put fear into people while causing isolation throughout the community (Mares, 42). So, if people within a community are afraid of the area that they are living in, it makes it harder for them to call the police and report a crime; and if they do report a crime, the chances of them cooperating with the police and stepping up as a public witness is not high, because they may feel threatened by the local gang members of the community, as well as scared for their lives. When this occurs, crime increases within the community because local gang members feel as if theyre invincible and as if they can get away with any crime they commit, no matter how large or small the crime may be (Mares 43). Social Disorganization started off as a theory fit for urban, rural and suburban neighborhoods. However, throughout the years, social disorganization has progressed from slum neighborhoods to college campuses. With the Virginia Tech and Northern Illinois University shootings, campus crime seems pretty evident in these areas (Barton et al. 245). According to the authors of the article Social disorganization theory and the college campus, four-year college universities reported 44 murders, 2,491 forcible rapes, 1,386 robberies, 2,130 aggravated assaults, 25,978 burglaries, and 3,410 motor vehicle thefts back in 2007 in the United States Childress 4 (Barton et al. 245). Residential mobility is an obvious factor of social disorganization on college campuses because most colleges do not require their student to live on campus. Students living in nearby towns tend to commute back and forth to school everyday. Theres also the case where students get to pick a new room during the room reservation process towards the end of every academic school year. The percentage of students remaining in the same dorm room year after year is not very high. All of these factors regarding residential mobility on college campuses make it very hard for neighboring students in the dormitories to form a lasting bond with one another, since students usually get a new neighbor at the beginning of every academic school year once they move back onto campus. Then you have the college students who decide to pledge for a Greek organization on campus. These organizations take up the majority of a students time. Those students who live on campus but are dedicated to a Greek organization are hardly ever in their dorm rooms, thus, making it that much easier for crimes, such as burglaries, to occur on the college campus, particularly in the dormitories. Despite the positive things that Greek organizations do for the community, crime is very much capable of happening at their events, particularly their parties. Certain crimes such as under-age drinking, illegal drug use and vandalism are, very much so, capable of happening at a Greek organizations college party (Barton et al. 248). However, according to authors of the article Social disorganization theory and the college campus, Stronger community organizations provide more opportunities for positive social interaction, improve formal social control by increasing the chances that neighbors will observe neighborhood activity and intervene when they see potential problems, and thereby decrease the chance of crime occurring (Barton et al. 248). The dynamics of a community determine whether or not there will be social disorganization. Of course openness and communication within the community enhances the Childress 5 chances of gaining more control over the youth residing in nearby homes of their neighbors, including the homes of their own (if they have any). Coming together and unifying to form protection groups such as The Neighborhood Watch, will give people within the community a feeling of safety and protection. So, if someone from The Neighborhood Watch witnesses a crime taking place with their community, they may feel more confident and safe about calling the police to report it, since they will have the support of the The Neighborhood Watch within the community to fall back on. Aside from unity and proper communication amongst the residents of a community, the quality of the schools within the community have a strong ability to decrease social disorganization. Schools within a community that are not overcrowded or lacking basic needs such as teaching supplies and up-to-date text books, makes the students who are attending that particular institution more guaranteed to gain a quality education (Kingston et al. 58). This will give them more of an interest in pursuing a higher education, such as college, which will give them motivation to focus more on school by getting good grades and becoming more involved with extracurricular activities, instead of getting into trouble out in the streets of their community. According to the text book Key Ideas in Criminology and Criminal Justice, the authors conclude at the end of chapter four that levels of social disorganization may affect informal control and criminal opportunity mechanism, which, in turn, directly influence neighborhood crime rates (Pratt et al. 50). Childress 6

Essay --

When seeking yourself within a certain religion or faith people are trying to find the answer or the meaning of life, of their existence, what their purpose is and so on. Religion is the answer to things unexplainable, because how else could this have happened? Well, with every person there is a different mindset, a different way of thinking. Different people are drawn to different belief systems. Whether this is Buddhism, or the Branch of Dividians. Christianity or vampires, everyone is different and what they believe could be as right as the other because really, who knows? This is not a question of who’s right and who’s wrong, but why some belief systems more are accepted than others. When people say they belong to more popular religions like Christianity or Judaism others rarely bat an eye, but once you mention a religion that is known as a cult they think you are in danger or that you yourself are dangerous. Why is it that cults are less accepted by society, but having a religion is fully accepted and in some cases even encouraged? What makes them so different? According to Merriam-Webster’s dictionary a religion is, â€Å"1. The belief in a god or a group of gods, 2. An organized system of beliefs, ceremonies and rules used to worship a god or groups of gods, or 3. An interest, belief or activity that is very important to a person or group.† Whereas the technical term for a cult is, â€Å"a group or sect bound together by veneration of the same thing, person, ideal, etc.† (http://dictionary.reference.com/browse/cult). Although there is a difference in the technical definitions of religions and cults, the traits that define them are what makes them so similar. Defining a cult: A cult is typically defined by three common characteri... ...y need â€Å"something† for the sake of which to live gives a pretty good idea for why people join religions or even cults. What kind of people join cults? When people think about why and what types of people join cults, it is a common assumption that someone joining a cult must have physiological issues and that there is something â€Å"wrong† with them mentally. However, research shows that approximately two-thirds of cult members are psychologically healthy people that come from normal families with healthy relationships with one another. As for the remaining third, they are likely to have symptoms of depression. These symptoms are usually related to personal loss (like a death in the family), a failed romantic relationship, or troubles with their career. Only 5 to 6 percent of cult members demonstrate major psychological problems prior to joining a cult. (Rhoads, 2013)

FLOATEA company Essay

1. Executive Summary: FLOATEA company was founded in Manila, Philippines in 2013 by Joseph Ventinilla, Shi Gerard, Grace Cervantes and Eddie Velizano, with the vision to educate the consumers about fine milk teas. FLOATEA is an organization that offers different variants of milk teas that will give you extraordinary experience. Separating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet, and salty that will balance the right sweet spot. We serve milk teas such as winter melon milk tea, caramel milk tea, strawberry milk tea, chocolate milk tea, and vanilla milk tea. These flavors of ours will give each individual a taste that will never be forgotten. We also cater the best ice cream flavors as a topping for the preferred milk tea. We provide HEALTHYLICIOUS and SWEETYLICIOUS ice cream flavors. Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. FLOATEA targets kids (middle to college class) who had a great desire of thirst to purchase premium milk teas. It also targeted the ones who are often visiting to the place of Bonifacio High Street like family, couples that go there for dating. 2. Current Marketing Situation: The global tea production growth rate in 2006 was more than 3% to reach an  estimated 3.6 million. The expansion was mainly due to record crops in China, Viet Nam and India. Production in China increased 9.5% over the record in 2005, to 1.05 million. in 2006, through Government policies to increase rural household incomes. Expansion of 28 percent in Viet Nam gave an output of 133,000 as tea bushes reached optimum yields. India had a 3% increase in harvest output of 945,000 for the year. This growth offset other major countries, Kenya and Sri Lanka, where output declined by 6 and 1.6%, respectively. The milk tea craze continues to grow in the Philippines, as a result of the rapid expansion of kiosks selling milk tea. These include brands such as Gong Cha and Cha Time. These outlets have reinvigorated the market and are capturing students and young professionals as their consumer base. Due to the introduction of these chained foodservice outlets, Filipino consumers are being exposed to more tea flavours and variants, further increasing the sophistication of the market. Unilever Philippines Inc had an overall value share of nearly 25% in 2012, and was the leading brand manufacturer in tea through its popular brand Lipton, one of the first tea brands in the country. Unilever Philippines Inc produces a wide variety of teas, covering black, fruit/herbal, green and instant tea. Its affordable prices and strong distribution make it a popular choice among consumers. Milk tea is likely to grow even more over the forecast period. Instant tea, in particular, has minimal penetration in the market. It is priced on a par with instant coffee, giving it the potential to compete with instant coffee brands. With the right marketing and promotions, and improved distribution, it could take some market share from instant coffee. 3. Threats and Opportunities Analysis: New services help FLOATEA to better meet their customer’s needs. These services can FLOATEA’s business and diversify their customer base. New technology helps FLOATEA to better meet their customer’s needs with new and improved products and services. Technology also builds competitive barriers against rivals. New products can help FLOATEA to expand their business and  diversity their customer base. They have a strong competitors and their threats are the Zen Teas, Infinitea, Chat time and other milk tea beverages. Infinitea serves a wide variety of tasty and refreshing authentic pearl milk tea drinks for all you fanatics out there. Guaranteed made from 100% freshly brewed loose-leaf teas of high quality for an overall healthier lifestyle. Chatime is the next trend in beverages. A unique Tea concept that is dedicated to make Tea a healthier, refreshing and fun alternative to Coffee. Unlike the traditional Tea houses in the Far East, Chatime is making great inroad in marketing tea to the mass populace. Chatime opened its first outlet in the year 2005 in Taiwan and also the number of stores which is approaching to 1000 in 80 cities in four continents worldwide. You can now find Chatime in the US, Canada, Australia, Taiwan, China, Malaysia, Indonesia, Philippines, Vietnam, Singapore, UK and India. 4. Objectives and Issues Marketing Objective †¢To offer consumer best health advantage through FLOATEA. †¢To establish as market leader in herbal tea industry †¢To enable FLOATEA to satisfy, fulfill the consumer’s personality & lifestyle †¢To increase FLOATEA popularity as an icon in Tea product. Issue Analysis Main issues that should be addressed in the Action Plan: †¢Company needs to gain experience in the market place †¢Aggressive promotion efforts to establish brand name and gain market share 5. Marketing Strategy: Separating it from the other pearl milk tea shops, FLOATEA (Float Ice Cream + Milk Tea) is an extraordinary kind of pearl milk tea because of its unusual delicious taste. A freshly brewed tea with the best ice cream topping mixed with your favorite flavors. It is a combination of creamy ice cream, sweet,  and salty that will balance the right sweet spot. Our position in the market is based on the way our product is being defined by our consumers considering the important factors such as price, quality, product class, and application. FLOATEA also consider the relationship marketing that aims delight rather than satisfaction. Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage). And most especially those people who are near and often there at the place dating and visiting. Floatea also has targeted the people who are Milk Tea lovers who want to experience and try something new about Milk Tea. Also, Floatea has targeted people who love ice cream. Milk Tea and ice cream all in one. Service Strategy Our strategy would be, were going to launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams.We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. We’re going to put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us. Pricing Strategy Our pricing type is value-based pricing that is based on the customer’s perceived value of our product depending on the quality and service we could offer to them. We believe that our product is competent enough to be one of the best and delicious milk teas that they could ever experience. Promotion Strategy Promotion in Bonifacio High Street (BHS) We will promote our product in Bonifacio High Street by spreading the news in the social networking sites about our product. Also, for the first day, the first 30 customers will have the floatea for free. We will be giving out flyers starting in the malls Market Market and SM Aura, and from Serendra to the other buildings in Bonifacio High Street. Other than that, we will be posting short video of our product together with the other information about  it in the social networking sites.We will also be having our own website for further information. Demographic Floatea target middle class (middle to college class), young professional (new graduates), and professional (working stage) who had great desire of thirst to purchase premium milk teas. And most especially those people who are near and often there at the place dating and visiting. Psychographic On the basis of psychographic, Floatea has targeted the people who are Milk Tea lovers who wants to experience and try something new about Milk Tea. Also, Floatea has targeted people who loves ice cream. Milk Tea and ice cream all in one! Technographic People who uses social-networking sites like Facebook, and Twitter. Market positioning We are positioning the floatea as the most catchy and unusual taste, and would provide the unforgettable experience to each and every customer. As we serve the unique teas that brazenly gets the creamiest ice cream on top of milk tea. But flexible to be adjusted the taste bt adding or to lessen its toppings by customers own choice. Target Segment Customer Needs Benefits Middle class ( middle to college) –consumer market Satisfaction Unique drinking experience Social belonging Price Social standing Premium price Good looking Refreshing Young professional ( new graduates) – Business Market Satisfaction To remove stress in work Unique drinking experience Easy to take out Quality Refreshing Professional ( working stage) – Business Market Satisfaction To remove stress in work To relax Healthy lifestyle Healthier than soft drinks Convenient Nutritional information Quality Healthier alternative to heavy sugar 6. Action Programs: 2013 January First week of January start of a New Year our first branch and product FLOATEA will be open to people on Bonifacio High Street on 7th street near Market Market, SM Aura and other restaurants there. Will be also giving free milk teas with any flavours they want for the first 30 costumers. February Our company would start providing advertisements for our consumers especially our target market to attract them of our product. Will be giving out flyers and promos away from us to advertise and let them know about us. March We launch in our branch a mini-museum inside where in people who go there would be entertain and educate about milk teas and ice creams. April We would be holding a bazaar convention that gives away prizes from raffle draws, special discounts for dealers, and partnerships to companies. An addition in advertisement will also be made where target market. May We will be having our own website for advertisement and will give out flyers and posters directly to our possible buyers and consumers. June We innovate our main branch and put entertainment side where there is a playstation and xbox Kinect wherein they can play for free when they buy FLOATEA from us. July Because many buyers and people go to our place we build a second floor for our customers to have more space to stay and chill in when they buy milk tea from us. August We think of putting a creativity side where in people can put or post whatever they want to say. They can draw and write on the post it and post it on our walls with different kinds of colours of paper. September We put a drive thru for people who are in a hurry and buy FLOATEA without leaving their cars October After innovation, we expand our FLOATEA business and build more branches to different places in Pasig, Mandaluyong, Makati and Manila. In different branches they have their own theme and marketing strategy. Novemeber We plan to have our own brand Ambassador which would be Kuya Kim, Matteo Guidicelli and Sarah Geronimo for their outstanding know about health, lifestyle and popularity. Because of this our product will be more known for people and we will be adverstide in tv and commercials. December – January 2014 We prepare and countdown for our 1 year anniversary in our main branch and will be having a programs such as activities, games, education talk and teaching about milk teas and healthy living while having a free FLOATEA for everyone for the first 100 customers 7. Controls Marketing managers of FLOATEA are encouraged to re-examine their goals and objectives on a bi-weekly basis and assess success and shortcomings. Based on their evaluation results, they are encouraged to make appropriate changes to drive the company forward. Each objective in this plan is smart, and should be evaluated monthly to see if the company and marketing program is on track to achieve it.